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Our mission is to connect your dental practice with new patients by ranking your website #1 in Google.

Maximise your patient potential

Since 2014, Vanilla Circus has helped 44 dental practices establish themselves online and dominate their local markets. 

We specialise only in organic traffic (no social or PPC), so we can take your practice to the top of Google without any advertising spending. It’s what we’re known for.

Our fully comprehensive monthly Dental Marketing packages include SEO, Copywriting and Web Design.

Most clients see results within six months from well-planned and devised strategies that reach their patients at every stage of their treatment journey, from researching treatments and comparing dentists to booking.

Book a free consultation.
It is not with a TCO, it is with Mr Sykes who has 11 years experience of dental marketing.

Dental Digital Marketing That Works

As a client, your company will have access to a digital marketing team in Surrey who can make immediate changes, develop instant campaigns and support your wider offline marketing activities. Alongside this, clients can sit back and earn while we put the following services into action:

Generate enquiries by bening found on the first page of Google

Pages & Blogs that convert into patients

Branding, templates & better landing page design

Know what is working and what is not, which pages are convertisng and where improvements can be made.

Dental SEO

Monthly Dental marketing that keeps you relevant and The Diary Full

We’re often more successful than other Marketing companies because of our perfected process, which has taken every client we’ve worked with to #1.

1. We listen to your marketing problems
  • Your strategy is not working, or your current company are not delivering.
  • You want to spend less money on Google Ads and acquire customers organically. 
  • You want to see your company above competitors on the first page of Google for the same keywords.

The first step in any project is to listen to what has worked and what hasn’t worked for you in the past.

We’ll discuss what you want to sell more of and what you want to appear for in Google, and at the same time, provide you with what your customers are searching for about your service and product. 

2. We start with a plan

We build a clear strategy that maps out where you want to take your business and what needs to happen to get there. From this, we tailor an approach based on 17 years of experience and knowledge. 

What we need to know

  • Who are your customers, and where do they live?
  • Who are your competitors?
  • What are your USPs

With this information

  • Find the keywords that result in a sale
  • Ensure you appear within the right Google searches
  • Have better content than your competitors
  • Have the right style and quality of web design to convert users into customers.
3. We assume responsibility

Our team undertake every aspect of the work required to maximise on Google’s search traffic for your keywords. 

We use data, to research, plan, write and upload content, optimise pages, re-design, build backlinks, and then report.

How we work

Although all clients are different, we have found that the best digital strategies contain creative and engaging content plans. In essence, search engine optimisation is content.

We concentrate on what your web visitor needs to know to be happy to make a purchase.

We primarily target transaction intent. These keywords are most likely to result in a lead or a sale, and they may include the words book, buy, near me, etc.

We know exactly what needs to happen to ensure Google rewards your website with traffic. There are no tricks or magic; research, brainstorming, hard graft, analysis, and repeat.

4. We connect your business to a local audience

Depending on your business, the best place to start is often connecting with customers closest to your location. Many of our clients are based in Surrey, so we have optimised hundreds of pages for local towns.

We believe in the closest to the money concept. Customers nearest to you are easier to convert. This is often referred to as Local SEO.

We can execute a local customer capture strategy that is more effective than any other UK agency can offer, and never limit your business to a certain number of locations or keywords.

5. We take your business to a national level

Often, once your local search is in place, it is time to go after the more significant traffic keywords.

How do we do this?

This is where our expertly crafted content plans come into place. We present Google with expert webpages that form an entire section that incorporates every question and answer a customer needs to buy.

Or put another way presents a page for every keyword a user could use to find your website.

We write well-researched, persuasive copy, which our SEOs weave and link together into a compelling story that connects users to your brand.

Fortunately, it also resonates with what Google perceives as a ‘quality website‘.

Case Studies

7 year marketing campaign, generated over 1.44m visitors

3 year campaign, increased organic search traffic by 1900%

4-year Online campaign, traffic Increase of 1,219%

Benedict Sykes

Senior Strategist

John Graham

Creative Director

Carol Evans

Analytics Lead

Libby Smith

Copy Manager

James gregor

James Gregor

Designer/Developer

Martha Reynolds

Google Marketing Executive

New to Online Dental marketing? Not sure how to get started?

From working with hundreds of clients over the years, we know that the most natural place to begin is by creating your first quarter plan featuring a 360 service. 

This plan will outline all the work we plan to do in the first 90 days and be presented to you in a proposal format. Alongside the proposal, you can also expect an overview of fees and costs so you can budget accordingly across the quarters without worrying about unexpected costs. 

Next? We’ll schedule a meeting and discuss all the creative ideas with you before going through our notes on your current online marketing including SEO, content, site speed and on-page optimisation.

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